Thursday 27 October 2022

We'll be kicking-off the OnBrand roadshows in one of the happiest cities in the world.

Thursday 27 October 2022

OnBrand x Bynder: Copenhagen

We'll be kicking-off the OnBrand roadshows in one of the happiest cities in the world.

Thursday 27 October 2022

Meet all the speakers joining us in Copenhagen this October

Oatly

Michael Lee
Michael Lee
Creative & Strategic Director
Oatly

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Bynder

Warren Daniels
Warren Daniels
CMO
Bynder

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Michael Lee

Oatly
Creative & Strategic Director

Michael Lee

Lee’s current position as Creative and Strategic Director for Oatly is a far cry from his early days in investment banking. Before joining Oatly and launching some of the brand’s most successful campaigns The New Norm&Al Show, Help Dad and the Carbon Food Label Petition, he worked in strategy for agencies in both LA and Chicago. Since moving to Denmark in 2000, he has worked at some big shops, dabbled in start-ups and run his own agency.

Michael Lee

Warren Daniels

Bynder
CMO

Warren Daniels

As CMO of Bynder, Warren is responsible for all marketing efforts to drive the continued growth of the business in line with revenue expectations and amplification of the company brand.

Warren is an innovative, successful, sales-oriented marketing leader with a career history of developing strategies that support revenue growth. Over the course of his 25 year career, Warren has delivered multiple examples of breakthrough thinking in startup, scale up and corporate environments.

He has a history of developing sales & marketing alignment for revenue growth and a track record of developing strategies and delivering results through effective implementation & change management.

Warren Daniels
Content track

Building a winning creative content experience and its role in driving business growth

With an ever-increasing volume of channels and end-user touchpoints, there is a growing demand to deliver more content, more consistently, to more channels—with greater agility. This track will explore how brands can build a winning content experience, from streamlining the internal content collaboration process, to quickly delivering consistent, on-brand, omnichannel experiences.

  • 4

    SESSIONS

  • 100

    ATTENDEES

Check out the agenda

Get a feel of what to expect from the event

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All

10

10:00 - 10:30

Welcome & Registration

TBA

10

10:30 - 11:15

So you got a job at Oatly, now what?

Michael will give our audience a glimpse into the Oatly Department of Mind Control, their creative team, and how the brand uses creativity and its unique tone of voice to disrupt the global food system.

Michael Lee
Oatly

11

11:15 - 11:30

Coffee Break

TBA

11

11:30 - 12:15

Session 2 - TBD

TBA

12

12:15 - 13:00

Lunch

TBA

13

13:00 - 13:30

Content experiences: The new center of digital strategy

Warren Daniels
Bynder