OnBrand '19 is fast approaching, with plenty of new names added to the line up over summer – so now's a great time to shine a spotlight on some of the latest additions set to take center stage.
Of course, we can’t play hype-man for every speaker on the bill, so we’re featuring a mixed bag with expertise spanning across our talk tracks—from data-driven creativity and the future of creative work to sustainable brand activism and diversity. For a list of all speakers currently announced, check out the full line up here.
Co-founding Harriman Steel 20 years ago, an independent creative agency that’s worked with iconic brands such as Nike, Patagonia, and Louis Vuitton, Julian Harriman-Dickson is a true veteran in the advertising industry.
With the bold confidence that comes with decades of experience and hands-on graft, Julian will be tackling a popular talking point at OnBrand ‘19—the dichotomy of data and creativity—with a refreshing perspective. Pointing to campaigns for clients such as Patagonia and TOMS as examples, the ECD of HarrimanSteel argues that creativity should not always be led by data.
Reflecting on the limits of and opportunities presented by data-driven creativity, Julian’s panel “How do we make data a fuel for creativity rather than a killer of creativity?” should be a real eye-opener.
As founder of people-centric insight and strategy agency This Memento, Jason Fulton has a strong focus on creating closer relationships between people and brands through experiences and product.
In his talk titled “Insight on Perspectives: A diverse group of people is crucial to bring about impactful change”, Jason will claim that marketers have fallen short in our ability to actually listen to our audiences. Consumer expectations evolve, but marketers are slow to keep up, and all too often we’re late in realizing that our audiences are no longer attentive.
With that in mind, Jason aims to help marketers tap into their natural intuition and get to the heart of what matters most to your audience via empathic listening of diverse perspectives.
There’s arguably no better candidate for predicting the future of marketing than the 21-year-old Tim van der Wiel—founder of full-service social agency GoSpooky and voice tech company Speaky.
Racking up a 1M+ following on Twitter by the age of 13 and securing a spot on Forbes’ 30 under 30 Europe list, Tim has made a success in helping brands such as KLM, IKEA, and HEMA to stay at the cutting-edge of social content, culture, and platforms.
His OnBrand talk “Content creation for a new generation” will bring this expertise to our audience, explaining how brands can leverage new technologies and innovations such as AR and social commerce—without losing touch with their wants and needs.
Emily Hinks’ trailblazing energy and enthusiasm is something you can’t help but admire. Fiercely passionate about opening up the creative industry for more diversity, she has a knack for cultivating creativity among teams via the art of play and facilitation, making her a true frontrunner within modern creative education.
Aside from being the founder of facilitation agency Mischief Makers, Emily launched the digital creative business school Hyper Island, became the Head of Culture and Creativity at Startupbootcamp, and is utterly ceaseless in her quest to help diverse young talent break into the creative industry.
With her playful wit and infectious energy, the OnBrand audience will no doubt be left with a mischievous smile on their face and some creative spark to bring to their own work.
Panel discussion: How can brands take a stand on the climate crisis? (featuring speakers from Dopper, &Co, and Vivobarefoot)
We love a fiery panel discussion at OnBrand, and we’re really excited about this one. Hosted by Lucy von Sturmer (Founder & Impact Strategist at The Humblebrag) who champions bold and brave voices, and featuring Merijn Everaarts (Founder and Owner of Dopper), Emma Hamilton-Foster (Head of Sustainability at Vivobarefoot), and Morten Saxnaes (Head of Brand Activation at creative agency &Co), this diverse bunch will outline why embracing adversity is a must for today’s brands.
They claim that business as a force for good isn’t just a "nice concept"; it’s a necessity that consumers are calling for, and a mandatory shift if we’re to save our planet. Brand activism is good for business, good for people, and good for the world.
In these divisive times, brands that are relevant need to embrace risks and take a stand on their values with real conviction if they’re to drive positive impact.
