the branding magazine
Editor's Choice

Virtual Reality:
Hope or Hype?

By Solomon Rogers

OnBrand '16: 5 Lessons to Succeed in a Brand New Era

By Nicolas Deskos

Marketing directors, brand strategists and communications experts all shared their insights on how to succeed in a new era of branding. Here are some of the key takeaways from Europe’s leading branding conference. »

Vox Pop: Does Brand Matter in the 21st Century?

By Nicolas Deskos

With consumers becoming more empowered and less receptive to brand messaging, is branding significant in the digital age? »


OnBrand '16 Preview

By Nicolas Deskos

This October, industry experts, thought leaders and marketing professionals will come together in Amsterdam for a full day of digital insights and networking. »


Why I Stopped Interrupting Consumers (And Why You Should Too)

By Michael Oquendo

I work exclusively with Auto Industry (New franchise car dealerships, to be specific) every day, so trust me I understand interruptive advertising »


Branding Lessons from a Design Agency Part II

By The Owen Agency

You know what your business does, and you know what you stand for. Tying it together with a series of aesthetic choices will cement this in the mind of your audience as being one, cohesive package. »

5 Tips For Startup Branding On A Budget

By Nicolas Deskos

Building a brand is often an afterthought for startups, and it’s easy to see why. As an entrepreneur starting a business for the first time, you probably have a million and one things to think about. »


Vox Pop: Will Branded VR Content Change Digital Advertising for the Better?

By Nicolas Deskos

Virtual reality is opening up new territories for advertisers and brands. But how will consumers react to branded VR content. »

How to Sell Periscope to Brands

By Ryan Bell

“You’re one of three people in the world able to have that conversation,” Brian Fanzo said as we walked out of the HQ of a major tech brand in Silicon Valley, “How does that make you feel?” »