The event series that unites today’s most influential leaders in marketing, creativity, and technology.

The event series that unites today’s most influential leaders in marketing, creativity, and technology.

Our next OnBrand event

Event image
OnBrand x Bynder: Amsterdam

OnBrand x Bynder: Amsterdam

Event image

Our flagship conference in Amsterdam is back in March 2023

Our next OnBrand event

OnBrand x Bynder: Amsterdam

Our flagship conference in Amsterdam is back in March 2023

Discover more...

Our next OnBrand event

Dive into the latest OnBrand content including past keynotes and exclusive interviews

Oatly: You got a job at Oatly. Now What?

Play

OnBrand Talks 2022: Alex Antolino

Play

Wieden+Kennedy: The power of perspective

Play

GoSpooky: Brand-building in a user-first world

Play

72andSunny Amsterdam: Creativity is looking for a home

Play

How to harness the magic of community-based brands

Play

Oatly: You got a job at Oatly. Now What?

47 minutes

Michael Lee

Keynotes

Play

OnBrand Talks 2022: Alex Antolino

24 minutes

Alex Antolino

Interviews

Play

Wieden+Kennedy: The power of perspective

31 minutes

Kathryn Addo

Keynotes

Play

GoSpooky: Brand-building in a user-first world

32 minutes

Tim van der Wiel

Keynotes

Play

72andSunny Amsterdam: Creativity is looking for a home

33 minutes

Rey Andrade

Keynotes

Play

How to harness the magic of community-based brands

37 minutes

Kerrie Finch

Panels

Play
Close

Oatly: You got a job at Oatly. Now What?

Play

OnBrand Talks 2022: Alex Antolino

Play

Wieden+Kennedy: The power of perspective

Play

GoSpooky: Brand-building in a user-first world

Play

72andSunny Amsterdam: Creativity is looking for a home

Play

How to harness the magic of community-based brands

Play

Theatre mode

Theatre mode

All Interviews Keynotes Panels Discover more...
Listen to what some of the biggest names in the industry are saying
John Schoolcraft
Kathryn Addo
Ashley Vinson
Cassandra Napoli
John Schoolcraft John Schoolcraft
Kathryn Addo Kathryn Addo
Ashley Vinson Ashley Vinson
Cassandra Napoli Cassandra Napoli
Close

John Schoolcraft

Oatly
Chief Creative Officer

John Schoolcraft

In 2012, together with CEO Toni Petersson, John began to turn a 30-year-old maker of oat drinks, Oatly, into a global movement focused on the development of a more sustainable, plant-based lifestyle. By eliminating the marketing department and replacing it with the Oatly Department of Mind Control, his team of creatives has created a voice that often questions the role of companies and brands and has become instantly recognisable for its consistently inconsistent approach to encouraging people to take small steps in order to upgrade their lives and the sustainability of the planet.

John Schoolcraft

Related Video Content

Oatly: Nine years without a marketing department

Speaking at

OnBrand '23
Close

Kathryn Addo

Wieden+Kennedy
Group Account Director

Kathryn Addo

Originally from the UK, Kathryn Addo is a Group Account Director at Wieden+Kennedy Amsterdam, where she has led global business for brands such as Facebook, Instagram and Nike over her 9 years at the agency.

Prior to Amsterdam, she worked at W+K London and other top London agencies, but it's life in the Netherlands that has romanced her the most - offering a unique opportunity to reach a variety of global audiences from the unlikely base of a cosy Amsterdam canal house. It's here where she has married her passion for creativity, global cultures and her multicultural perspective to deliver a number of award winning campaigns.

As well as managing large teams within the agency, she also manages two little people at home - her most demanding clients of all.

Kathryn Addo

Related Video Content

Wieden+Kennedy: The power of perspective

Speaking at

OnBrand '23
Close

Ashley Vinson

Facebook
Creative Agency Partner

Ashley Vinson

Ashley Vinson is passionate about the craft of advertising, as well as its intended purpose to drive results for brands. She has spent the majority of her 20+ year marketing career focusing on digital marketing but she is also well-versed in the world of non-digital. From TV to print to radio (and even flyers ;)), she has worked in a variety of mediums for a wide range of large and small clients.

Ashley’s job experience ranges from small boutique creative agencies to large agencies such as BBDO, DDB, and TribalDDB. She shifted from agency-side to platform-side first to Twitter and now Facebook. In her current role as Creative Agency Partner, she helps educate agencies and clients about creative (and effective!) advertising on Meta's platforms.

Ashley Vinson

Related Video Content

Future-Proof: Ensuring brand success on Facebook Good brands, bad briefs Four steps to social When good ideas go bad

Speaking at

OnBrand '23
Close

Cassandra Napoli

WGSN
Strategist, Digital Media & Marketing

Cassandra Napoli

Cassandra is a digital culture and marketing expert, helping brands better engage with consumers. Uncovering what makes consumers tick online, her work looks at the evolving nature of human connection and how social media and technology are reshaping consumer identities.

Stemming from her time at Teen Vogue, Cassandra uses her understanding of the Gen Z and Millennial consumer mindset to distill emerging attitudes into actionable insights for clients. She has been quoted in The Guardian, Forbes, The Wall Street Journal and The Business of Fashion.

Cassandra Napoli
Join the community

Stay up-to-date on upcoming events and get exclusive access to the latest interviews with industry leaders.

Connect with us

Linkedin Youtube Instagram Facebook Twitter
Join the community

Stay up-to-date on upcoming events and get exclusive access to the latest interviews with industry leaders.

Connect with us

Linkedin Youtube Instagram Facebook Twitter