What is Studio OnBrand?

Europe’s leading branding conference, OnBrand, will be changing its format this year to align with today’s new normal. With the option of following Studio OnBrand via live stream or in-person, each of the three half-day events will feature keynotes, panel discussions, interactive Q&A sessions, and intimate interviews with some of the biggest names in branding today.

Studio OnBrand events will host no more than 150-200 attendees, conforming to government regulations surrounding social distancing guidelines, with all on-stage content also being streamed for free to our community of 25,000 followers.


When will Studio Brand take place?

The first instalment of Studio OnBrand will take place on Tuesday, October 27 in Amsterdam at the Westergasfabriek.


How does it work with Studio OnBrand taking place both in-person and online?

Much like other events in light of the COVID-19 situation, we’ve had to adapt accordingly. We’re not going fully virtual, nor sticking to a strictly in-person event. Instead, we’re giving attendees the choice of both.

Each of the three Studio OnBrand events will take place in a physical conference space, hosting no more than 150-200 attendees, and complying to government regulations surrounding social distancing guidelines. At the same time, each of these events will also be live streamed for free, providing our community with the option to attend in a way they feel most comfortable.

We'll also be giving speakers the option to present at our physical event location or virtually from wherever they are in the world.


"The most impressive conference I’ve seen on this topic anywhere in the world. It seems like a must-hit conference for anybody who’s in brand marketing."
Zach Pentel, Global Director, Brand Strategy, Spotify


What are the talking-points and topics to be explored at the Studio OnBrand events?

We may be straying from the regular OnBrand format this year, but we’re certainly still maintaining our laser-sharp focus on uncovering “what’s next?” in branding that our community has come to expect. Made for brand marketers, by brand marketers, our Studio OnBrand speakers will be covering four key topics that we think are most relevant to the industry today:

  • The COVID-19 effect on branding
  • Your future consumer
  • The future of creative work
  • The state of brand marketing

If you want to get more context and information on each of the four themes, you can check out our page dedicated to the Studio OnBrand content tracks.


How long are sessions?

All sessions will be approximately 30 minutes. As we want our Studio OnBrand events to be focused around audience interaction, please allow 10 minutes for an audience Q&A at the end. 


Are there more content opportunities?

Studio OnBrand events will be part event conference, part recording studio. We'd like to video interview all speakers after their talk to create exclusive post-event content for our community and social media channels. You can watch previous interviews here


How can I apply to speak? 

We're always on the lookout for great speakers to inspire and educate our audience. We welcome brand and marketing leaders from across the globe to the stage. If you would like to apply or put someone forward to speak, please fill out our speaker application form here.