the branding magazine

5 Key Takeaways from Cannes Lions 2016

By Nicolas Deskos

Last week, thousands of people from all corners of the marketing industry came together for the 63rd Cannes Lions International Festival of Creativity. The eight day festival featured a whole host of seminars, workshops and keynotes covering everything from artificial intelligence and virtual reality to gender equality and branded entertainment. »

ROI is Dead: Enter Return on Engagement

By Nicolas Deskos

While the main end-goal of any branded content is conversion, a data-driven world may be missing the bigger picture. At present, the success of content and its corresponding ROI is gauged using quantifiable measures such as page views and CTA clicks. »


Why I Stopped Interrupting Consumers (And Why You Should Too)

By Michael Oquendo

I work exclusively with Auto Industry (New franchise car dealerships, to be specific) every day, so trust me I understand interruptive advertising. »

User Experience Is The Key To Surviving The Adblockalypse

By Joshua Schnell

Most media companies will survive the Adblockalypse, but on the whole, the industry is going to have to start considering the cultivation of innovative user experiences as a top priority before it’s too late. »

In-house Designer vs Freelance Designer

By Stef Ivanov

I’ve seen many start-ups wondering over the same dilemma. Shall I hire a freelancer or get someone internally? Or perhaps go big and hire an agency to do the work “properly”? »

4 Ways I've Fucked Up
as a Designer

By Nina Geometrieva

Sometimes you have to sacrifice aesthetically pleasing design for usability, clarity and affordance. This is one lesson I've learned during my time as a designer. »