What to expect at Studio OnBrand
What is Studio OnBrand?
Europe’s leading branding conference, OnBrand, will be changing its format this year to align with today’s new normal. With the option of following Studio OnBrand via live stream or in-person, each of the three half-day events will feature keynotes, panel discussions, interactive Q&A sessions, and intimate interviews with some of the biggest names in branding today.
Studio OnBrand events will host no more than 150-200 attendees, conforming to government regulations surrounding social distancing guidelines, with all on-stage content also being streamed for free to our community of 25,000 followers.
When will Studio Brand take place?
The first instalment of Studio OnBrand will take place on September 17 in Amsterdam at the Westergasfabriek. The following two events are scheduled for November 2020 and March 2021.
How does it work with Studio OnBrand taking place both in-person and online?
Much like other events in light of the COVID-19 situation, we’ve had to adapt accordingly. We’re not going fully virtual, nor sticking to a strictly in-person event. Instead, we’re giving attendees the choice of both.
Each of the three Studio OnBrand events will take place in a physical conference space, hosting no more than 150-200 attendees, and complying to government regulations surrounding social distancing guidelines. At the same time, each of these events will also be live streamed for free, providing our community with the option to attend in a way they feel most comfortable.
How can I secure my spot at one of the Studio OnBrand events and attend in-person?
To ensure the safety and comfort of everyone attending the events in-person, spaces are strictly limited to a maximum capacity of 200 people for each event. With that in mind, we will be allowing those interested in attending in person to purchase tickets for €50 (excl. VAT), and they will be sold on a first come, first served basis.
What if I only want to attend the Studio OnBrand event virtually via live stream?
Those preferring to follow the action online are able to get involved with the Studio OnBrand sessions from the comfort of their own home by using our streaming services. Each event will feature interactive Q&A sessions with our speakers and panels, with attendees having the opportunity to participate in the conversations both in-person and remotely.
For those interested in attending the event via live stream, you can register here.
"The most impressive conference I’ve seen on this topic anywhere in the world. It seems like a must-hit conference for anybody who’s in brand marketing."
Zach Pentel, Global Director, Brand Strategy, Spotify
What are the talking-points and topics to be explored at the Studio OnBrand events?
We may be straying from the regular OnBrand format this year, but we’re certainly still maintaining our laser-sharp focus on uncovering “what’s next?” in branding that our community has come to expect. Made for brand marketers, by brand marketers, our Studio OnBrand speakers will be covering four key topics that we think are most relevant to the industry today:
- The COVID-19 effect on branding
- Your future consumer
- The future of creative work
- The state of brand marketing
If you want to get more context and information on each of the four themes, you can check out our page dedicated to the Studio OnBrand content tracks.