Tiina Salzberg

180 Kingsday
Executive Strategy Director, Head of Planning

Born in Finland and raised in the United States, Tiina joined 180 Kingsday in the summer of 2017 to lead the agency’s strategic output. Over the last two years, Tiina has built a team which houses data analytics, communications planning, content innovation and brand planning.

Prior to joining 180 Kingsday, Tiina was Global Media Director at Jacobs Douwe Egberts, where she was responsible for the media, digital and social strategy for power brands such as Jacobs, L’Or, Kenco and Tassimo. Before this, Tiina spent four years with Mondelez International in Zurich where she led global brand strategy and subsequently global brand equity for the coffee business. In her first year alone, Tiina overhauled brand strategy on 40 brands, including Milka, Cadbury, Toblerone, Jacobs and Carte Noire. This was preceded by roles at Euro RSCG, New York and Saatchi and Saatchi, New York.

Tiina is a passionate advocate for women in leadership and is a mentor for Board of Believers. A personal branding program for the advancement of women in business.