OnBrand '16 Conference Preview
This October, Bynder will host the second annual OnBrand Conference, Europe’s leading branding event for marketing professionals.
In a world where consumers are blocking ads, brand value is falling, and most people wouldn’t care if 74% of all brands disappeared completely, do we still need brands?
But in a time where companies and industries constantly face disruption, it seems that branding is more important than ever in the digital era. It’s just changed.
We’ve handpicked speakers from brands such as Uber, LinkedIn, Comedy Central and HubSpot, and invited them to share their stories and insights on how to build a successful brand in the 21st century. Uber’s Casper Oppenhuis de Jong will reveal the marketing secrets behind Uber’s global scaling, while Comedy Central’s Kevin Gepford will give us an inside look into Comedy Central’s digital workspace.
Wondering what else to expect from this year's event? Check out the official event preview on OnBrand Blog.