Founder & CEO
Stefan, CEO of pr.co, is the only known startup founder to have been sued by David Hasselhoff. When he is not creating stories of his own he can be found working on his core passion: guiding brands through the minefield of authenticity culture. He does this by advocating purpose driven storytelling, while providing the practical tools to really make them sing. Stefan believes that with the right company culture, tools and communication, trust can be restored between brands' and their audiences.
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