Ravi Amaratunga Hitchcock

Soursop
Co-Founder

Ravi is an award-winning, BAFTA-nominated executive creative director and executive producer who has worked for some of the most influential creative companies and people in the world.

An ex-TV commissioner at UK broadcaster Channel 4, Ravi created and ran video departments at Dazed Media and VICE Media in London, before moving to Amsterdam to help build culture-first content and creative for brands such as Heinken, Red Bull, Boiler Room and Ace&Tate.

He currently runs a pop culture focused creative agency called Soursop that helps brand change the way they approach creativity from the ground up. Clients include Maserati, Nike, Samsung & VanMoof

He has created work for Channel 4, Boiler Room, The Guardian, BBC, Arte, Viacom. He has worked with artists including Bjork, Willow Smith, James Franco, Marina Abramovic and Ai Wei Wei.

He is a second generation British Sri Lankan an interested in covering topics such as social identity and pop culture.