Bio: Ed Stibbe
As a former Adman, Ed Stibbe (Lowe, IPG, Orcheestra) loves business and brands and combines the two in his role of co-founder of the Brand Preference Center. A data-driven international research-based marketing consultancy helping global brands grow brand preference. Important since brand preference is the only marketing KPI with a proven causal relationship with market share. By making brand preference a key metric to align the entire organization around (unmet) consumer needs and preferences. And helping to unveil growth opportunities among customers and non-customers.