Head of Marketing EMEA
Patrick Stal - Head of Marketing EMEA - Uber
Stal explains that for Uber, innovation has become all about using this talent to solve problems. These problems define what the user wants: which is the ultimate key to using innovation successfully. He said that: “Innovation is a constant cycle. New problems arise, with new chances and new bridges to build to new horizons.” So as long as you stick to your brand identity, solving problems and branching out can be literally endless.