Maria Edlefsen

Before leading the worldwide ABM program management at Ivalua, Maria worked in field marketing for more than 6 years, so she is familiar with both local and international marketing requirements.

Her current work focuses on creating a strategic ABM approach that is global, scalable, and responsive to field demands. With a background in content marketing, her global ABM strategy is built on the scalability, accessibility, and deliverability of content and campaigns, with data serving as the brain.

Maria is a full stack marketeer with a relaxed work style that thinks creatively and holistically.