Kris Smith

AnalogFolk
AnalogFolk Managing Partner, Amsterdam

Kris is a Managing Partner at AnalogFolk. With over 20 years of experience working with global brands, Kris is a critical thinker and seasoned problem solver with a proven track record of building teams, fostering innovation and growing businesses. His passion lies at the intersection of technology, design and human nature, which lie at the core of creating valuable, customer centric experiences through digital channels.

Previously Kris has held positions at MediaMonks where he was the European Managing Director, and at AKQA, where he was the General Manager of AKQA Amsterdam. Working with clients such as adidas, Netflix, Google, Philips, KLM, Nike, Heineken, Tommy Hilfiger and Johnnie Walker, Kris has built and led talented teams that helped shape the digital future for the world's most ambitious brands.