Charlie McGregor

The Social Hub
CEO

Charlie, 44, is CEO and Founder of Netherlands-headquartered hybrid hospitality investor, developer and operator, The Social Hub. Born in Edinburgh, Scotland, he began his career at the age of 16 working on building sites and has developed since then into a strong business professional who is a natural disruptor. Charlie’s father developed the first PBSA (purpose-built student accommodation) in the UK in 1983. As the “godfather” of the industry he built a UK wide development company (called Peaston & Co) developing PBSA for dozens of Universities. After his father’s retirement Charlie purchased the remains of this company at the age of 25, which he sold 10 years later. After spending time in London, Charlie relocated to Amsterdam in 2003 where he established The Student Hotel in 2006.

As founder and CEO of this innovative concept, Charlie has reimagined the concept of ‘community driven’ city centre accommodation for an expanding customer base of internationally-minded students, entrepreneurs and travellers who seek more than the anonymity of a box room in a building that sits in grand isolation from the community that surrounds it. TSH offers a very different experience, with the emphasis built firmly around a genuine community.