Cassandra Napoli

WGSN
Strategist, Digital Media & Marketing

Cassandra is a digital culture and marketing expert, helping brands better engage with consumers. Uncovering what makes consumers tick online, her work looks at the evolving nature of human connection and how social media and technology are reshaping consumer identities.

Stemming from her time at Teen Vogue, Cassandra uses her understanding of the Gen Z and Millennial consumer mindset to distill emerging attitudes into actionable insights for clients. She has been quoted in The Guardian, Forbes, The Wall Street Journal and The Business of Fashion.