Bio: Alexander Somville
Alexander is on the forefront of the Digital revolution in the Wines & Spirits industry. Originally from Antwerp in Belgium (probably one of the coolest cities in the world), he has now landed in Paris! During his career, he’s always had a passion for brands, but a focus its consumers and their digital habits.
After some time on brand side at Unilever, he started working in digital marketing at Pernod Ricard.Some of their brands you might know are Jameson, Absolut, Havana Club and Chivas. In his current role he’s leading the Digital Marketing team in the EMEA & LATAM region. Working a lot on content & media, optimisation & personalisation through digital.