72andSunny Amsterdam
Michael Roberts
Communication Strategy Director

Bio: Michael Roberts

Michael is Communication Strategy Director at 72andSunny in Amsterdam. He blends his strategy and media expertise with passion and enthusiasm for data, technology and internet culture. 

He has led communications strategy for Google software and hardware, and eBay. Most recently has been crafting digital transformation strategy for IKEA and helping fintech company Klarna develop a comms strategy focussed on fame and conversation.