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Branding
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Vox Pop: Does Brand Matter in the 21st Century?

By Nicolas Deskos

With consumers becoming more empowered and less receptive to brand messaging, is branding significant in the digital age? »

OnBrand '16 Preview

By Nicolas Deskos

This October, industry experts, thought leaders and marketing professionals will come together in Amsterdam for a full day of digital insights and networking. »

Interview with LinkedIn's Marcel Molenaar

By Nicolas Deskos

This week I caught up with Marcel Molenaar, Country Manager Benelux and Head of Marketing Solutions Benelux at LinkedIn and asked him about branding on LinkedIn, globalization, and the future of the LinkedIn brand. »

Branding

7 Fashion Experts Predict the Future of Fashion Branding

By Nicolas Deskos

We asked some of the industry's leading trendsetters to give us insights on why fashion brands will need to step up to their game this year. In this fast-paced and dynamic environment, omni-channel marketing is on the rise and appears to be the most popular approach for promoting fashion brands. »