The digital landscape is dramatically changing. Today’s consumers are more empowered than ever before. Not only are they on multiple channels, they are also blocking ads, making it increasingly difficult for marketers and advertisers to win their attention.
Discover how the world’s favorite brands are dealing with the opportunities and challenges of branding in the digital age. Industry experts, thought leaders and marketing professionals will come together in Amsterdam for a full day of digital insights and networking.
OnBrand ’16 is our annual conference, and this year promises to be bigger and better. Our goal is to prepare you for a new era of marketing by leaving you with actionable insights to cut above the noise and future-proof your brand.
Ashley’s job at Twitter Benelux is to help brands and agencies understand the creative and strategic capabilities Twitter can provide to achieve their marketing objectives.
Simon leads communication strategy at 72andSunny Amsterdam, and is the joint head of the strategy team.
Casey McElroy is passionate about building brand campaigns with a strong strategic vision and leaning into data driven insights and learnings.
Advertisers and brands are looking for more innovative and engaging ways to attract the right consumer, while some brands are changing their entire approach to win over the Millennial generation.
Technology has forced brands to create more engaging and relevant content, while VR has emerged as a new tool for creating memorable branded experiences. What’s more, brands have a number of different technologies at their disposal for automation, data collecting, and distribution.
OnBrand 2016 prepares CMOs, Brand Managers, Art/Design Directors, UI/UX Evangelists, for a new era of branding with insightful keynotes and panel discussions from leaders in branding and marketing.
Mobile marketing, branding to Millennials, native advertising; these are just some of the trends defining the way companies approach branding this year.
Technology has paved the way for new avenues of creativity when it comes to branding. What do brands need to do to manage these new tools and achieve their business goals?
Creative thinking has long been used to create talk value and make brands matter in culture. But in a world obsessed with data and analytics, is creativity still valued in the same way?
How do you build a successful brand in today’s digital age? In flood of global competitors what do you need to do to stand out from the crowd?
*Available until July 31st
*Available until September 9th
*Available until October 9th
Beurs van Berlage Conference Centre is a nationally listed building. This conference centre accommodates 25 conference halls, each with their own, specific qualities. There are ample parking facilities in Amsterdam city centre, as well as plenty of hotels for the guests of your event. All in all, the Beurs van Berlage is the best conference centre in Amsterdam and the entire centre of the country.